The MERA BRAND PAKISTAN CONFERENCE brought together key stakeholders from various sectors to discuss the export potential of Pakistani products, focusing on international standards and trade requirements. The event was organized by the National Alliance for Safe Food, with a strong emphasis on promoting “Made in Pakistan” brands and elevating them to meet global market demands.

Inaugural Session:

The conference was moderated by Mr. Rana Awais Khan, Chairman of the National Alliance for Safe Food, who set the stage for a day of insightful discussions and strategic dialogues. Mr. Khan emphasized the importance of aligning Pakistan’s production and export strategies with international standards to unlock the full potential of Pakistani brands in the global market.

Keynote Address:

Dr. Shahzad Ameen, an International Marketing Consultant, delivered the keynote address, highlighting the challenges and opportunities facing Pakistani exporters. His insights into global market trends and the importance of adhering to international standards provided a strong foundation for the day’s discussions.

Guest of Honors:

• Agha Fakhar Hussain, Director General of Sindh Food Authority, addressed the audience on the role of regulatory bodies in ensuring food safety and compliance with international standards. He emphasized the need for stringent quality controls to maintain the integrity of Pakistani exports.
• Syed Farukh Mazhar, CEO of FM Consultants, shared his expertise on navigating international trade requirements and the critical role of consulting services in helping businesses meet global standards.
• Faisal Mubin Gantra, CEO and Director of Jan Foods, provided insights from the food industry, discussing the importance of innovation and quality in maintaining a competitive edge in international markets.

Speaker Sessions:

The conference featured a diverse lineup of speakers who shared their experiences and expertise:

• Feroz Ali Gabba, Chairman of Son of Sea, discussed the seafood industry’s export potential and the steps needed to meet international market demands.
• Rizwan Jaffar, Chairman of the Youth Parliament and Made in Pakistan Movement, highlighted the role of youth and innovation in promoting Pakistani products globally.
• Aarij Iqbal, CEO of Alpha Penta (PVT) Ltd., shared his company’s journey in achieving international certifications and expanding into new markets.
• Omer Mukhtar Tarar from PCSIR Karachi provided an overview of the scientific and technical support available to Pakistani exporters.
• Mufti Misbahullah Sabir, Shariah Advisor at Global Halal Services, emphasized the importance of Halal certification in accessing Muslim-majority markets.
• Usman Ghani, Head of Food Safety & ISO Series at Control Union, discussed the importance of ISO certifications in meeting global trade requirements.
• Haseeb Akhtar, Head of Technical at E Beam Pakistan, provided insights into the role of technology in enhancing the quality and safety of exported products.

Conclusion:

The MERA BRAND PAKISTAN CONFERENCE successfully highlighted the export potential of Pakistani products and the critical importance of adhering to international standards and trade requirements. The discussions underscored the need for collaboration between industry, regulatory bodies, and international consultants to ensure that “Made in Pakistan” becomes synonymous with quality and reliability on the global stage.

The event concluded with a call to action for all stakeholders to work together in promoting and supporting Pakistani brands in the global market, ensuring that they not only meet but exceed international expectations