The Pakistan Baking Summit 2025, held on May 17 at PC Hotel Karachi, marked another key milestone in the journey toward building a world-class baking industry in Pakistan. Organized by the National Alliance for Safe Food (NAFS), the summit successfully brought together influential voices and leaders from across the baking and food value chain to discuss how innovation, export quality, and sustainability can shape the future of Pakistan’s baking industry.

The summit provided a high-level platform for industry collaboration, business networking, and policy dialogue aimed at elevating Pakistan’s presence in the global food market.

The summit was honored by the presence of several distinguished speakers and guests who added great value to the discussions. Notable attendees included Mr. Asif Jan Siddiqi, Director General of Sindh Food Authority; Mr. Sheikh Muhammad Tehseen, President of the Karachi Association of Sweets & Nimko; Mr. Arshaduddin Ahmed, CEO of IFFCO Pakistan; Mr. Rana Awais Khan, Chairman of the National Alliance for Safe Food; Mr. Noman A. Lutfi, Head of the Advisory Board of the Baking Summit; and Dr. Hafiz Rehan Nadeem, President of the National Alliance for Safe Food. Their insights and leadership helped shape a forward-looking vision for Pakistan’s baking industry.

The Summit reinforced the importance of strategic investment in quality, branding, and technology to open new international opportunities for Pakistani bakers and food manufacturers. Attendees engaged in robust discussions about how to improve competitiveness while embracing sustainability and food safety as core values.

By fostering industry partnerships and aligning stakeholders with a shared vision, the summit helped pave the way for a new era of growth in Pakistan’s baking sector—one that’s globally relevant, innovation-led, and proudly rooted in local talent and craftsmanship.